Fisher Hopper are one of the top selling estate agents in the Bentham, Ingleton and Burton in Lonsdale area. Upon speaking with Darren (Director) I was given the criteria of creating a new modern and yet traditional logo which promotes the rural area, of which they are located in. I also had to create a logo that would be adaptable to suit a wide variations of situations such as website, branding, signage and sale boards. With this information in mind I started designing the new logo with a bold and eye-catching typography, clearly stating the type of business Fisher Hopper are. I incorporated their existing oval shape and designed the roof and tree to capture the rural location.